MS Equipment, Inc. is Western New York's
Full-Service Forklift Dealer

Serving Rochester, NY, Monroe County and the surrounding areas.

MS Equipment, Inc. is a customer-driven forklift dealer based in Rochester, NY, proudly serving businesses that extend in an approximately 75-mile radius. Our organization specializes in sales, rentals, service, and maintenance for all major brands. We offer a wide variety of forklifts, pallet jacks, floor equipment, and genuine parts.

We are located in a new 5,000 sq. ft. building, right off Interstate 490, and in a position to respond quickly and efficiently to all sections of our territory. When it comes to forklifts in Rochester, NY, our relationships with customers are our primary concern. Our goal is to provide the best products available, coupled with the BEST quality of service to all our customers. Contact us to become your local partner for material handling equipment.

Contact Us

When You Need the Best Quality Equipment, Parts, & Service

  • Lithium-Ion Forklifts
  • Electric Forklifts
  • Internal Combustion Forklifts
  • Narrow-Aisle Forklifts
  • PM Programs
  • Tire Pressing
    • Pallet Jacks
    • Industrial Floor Equipment
    • Equipment Rentals
      • Maintenance
      • On-site Evaluations
      • Safety Trainings

          Our Partners

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          Nilfisk Logo
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          CLARK logo

          See How we Can Improve Your Efficiency and Lower Your Costs

          We'll help you find the best trucks, parts, and forklifts in Rochester, NY for less.

          We Can't Wait to Build

          Your Dream Home


          Western New York's Trusted Forklift Dealer

          Spencer had the unit ready for pickup as promised and had it loaded in the truck in no time. Will definitely keep them in mind for future parts and service or any additional forktruck needs.
          Scott N.
          They were the best for me with my old Clark fork lift Spencer is the go to for parts definitely will be back in future!
          Daniel S.
          Great service and sales. If I have a problem with a tow motor Kevin and his team are there to help. Highly recommend them for service. And new tow motors great prices.
          Jerry B.

          There is nothing more important safety in material handling!

          Learn About Our Safety Training Programs

          Keep in touch!

          Stay up-to-date with MS Equipment Sales by following our social accounts!